Social Media
Live Social Coverage
Throughout the entirety of award season, I worked hands-on with talent and provided Instagram Story coverage during notable moments like Meet the Nominees day, the pre-show red carpet, and backstage throughout the telecast for the account's 459,000 followers.
Copywriting
Brand Partnerships
During the 2023 award season, I led a partnership with show sponsor Kellogg's - I pitched the concept for a TikTok & Instagram Reel in line with the client's request, captured content of Tony the Tiger in front of the theatres, and edited the footage together to work in tandem with the trending sound for the client's approval.
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I also led partnerships with several nominated productions, coordinating social takeovers and collab posts leading up to Tony Sunday.
Graphic Design
Influencer Marketing
In the lead-up to the 2020 election, I coordinated a social media campaign in which over 500 participating influencers including Jesse Tyler Ferguson, Bryan Cranston, and Jessica Vosk all posted an identical graphic all at once. My role included assembling a collection of --, confirming participants, and ensuring that the required assets and copy were updated across departments.
Project Management
Natasha Pierre and the Great Comet of 1812
In the month leading up to the 2017 Tony Awards, I helped develop the Comet Chronicles series for The Great Comet's social accounts. This consisted of researching significant events in the show's five year history and matching each to a picture from the cast and creative team's collection. I also wrote copy for each post to match each picture and the overall tone of the show's various social media accounts.
Social Rebranding
Upon joining the team at BroadwayWorld, I was able to rebrand the site's Instagram page to create a more cohesive and recognizable aesthetic for the account's 273,000 followers. I also created eye-catching and sharable posts, such as gif-like looping clips and multi-slide video posts, which increased the account's overall engagement.
